If you’re still using FREE SSL, you may lose these opportunities!

As you know, FREE SSL only provides you with simple level of protection on your website sensitive information as it travels across the world’s computer networks. For example, the privacy, critical security and data integrity for both your websites and your users’ personal information.

But did you know, paid SSL offers other significant features that help you grow your business? Check out how!

1) Visual Assurance – Green Address Bar

When it comes to verification, FREE SSL certificates verify websites based on domain ownership Only. On the other hand, PAID SSL certificates verify the business identity of the website before issuing the certificate to the site owner. It is an in depth verification carried out by the Internet certificate authority (CA). Therefore, verified websites are entitled to a green address bar and a seal for better website.

2) Increase site transaction rates

According to research done by Sectigo, websites with PAID SSL are more likely to have higher transaction rates (website purchases, sharing personal information and signing up for new services). Positive qualities like high levels of customer service, stability, and trustworthiness are often associated with companies/websites that have PAID SSL.

57% of people are more likely to share personally identifiable information 50% are more likely to engage in financial transactions
43% are more likely to sign up for a new account
38% are more likely to fill out and submit an online form
37% are more likely to make a purchase
Source: https://sectigo.com/products/ssl-certificates-tls/ev-extended-validation

*SSL help increase site transaction rates*

3) Improve SEO ranking

Popular search engines give higher ranking to websites that have PAID SSL compared to those that only have FREE SSL. According to Google Online Security Blog, SSL will be one of the factors that impact the search ranking, which means SSL certificates are an easy and inexpensive way to improve SEO performance.

4) SSL Warranty

FREE SSL certificates do not provide warranty when something goes wrong on certificates authentication. On the other hand, PAID SSL is covered with Warranty Limits between 20k to 1.75mil. Feel free to refer to the Covered Losses by Comodo.